The myth of perfection: the image of TV-Globo newscasters

The myth of perfection: the image of TV-Globo newscasters

Blog Article

The focus of this article is on the mythical image of perfection of the newscasters of the Jornal Nacional CHEESE – Globo Television Network – constructed by the Brazilian media.Both as soft as well as hard news in magazines, newspapers and information sites, Fátima Bernardes and William Bonner are structured as a couple completely fulfi lled in the profession, in love and in family relationships.This reading is possible due to the overlapping of journalism and mythical thought.Using discourse analysis concepts as a support, we have analyzed 168 texts between 1998 and 1042 2004, pointing out how the media have constructed this image and what meanings they have mobilized on attributing to the couple a special place in the pantheon of mass culture celebrities.

Three distinct formations stand out: a) love, fame and beauty; b) talent and professional success; c) family and morals.More than just journalists, the newscasters are portrayed as stars with impeccable morals, diff erent from the vulgar celebrities present in the current media.